Universal Studios Hollywood in Dynamic New Ad Campaign, It Just Got Real,
as Anticipation Builds for the New Mega Attraction, “Jurassic World—The Ride,”
Opening This Summer
Click Here to Watch the It Just Got Real Spot
Universal City, CA, April 17, 2019 – Pandemonium disrupts several elaborate film productions underway on Universal Studios’ bustling movie studio backlot, sending cast and crew running for their lives.
As panic and chaos ensue, the source is revealed: JURASSIC WORLD’s unstoppable Tyrannosaurus rex tramples her way across sets and sound stages to ignite Universal Studios Hollywood’s new marketing campaign, It Just Got Real, in support of the theme park’s eagerly awaited mega attraction, “Jurassic World—The Ride,” opening this summer.
Click here to watch the It Just Got Real spot.
“Jurassic World—The Ride” will debut an original storyline that takes place within the theme park as depicted in Universal Pictures and Amblin Entertainment’s film, JURASSIC WORLD, on the day the Indominus rex escapes.
The exciting thrill ride will soar to new heights with the addition of several iconic dinosaurs from the movie, including the colossal Indominus rex and the magnificent aquatic Mosasaurus that will mesmerize onlookers in her natural habitat from behind a three million gallon glass encased Aquarium Observatory tank.
“Jurassic World—The Ride” comes to life under the direction of the award-winning and inspired minds at Universal Creative, the Academy Award®-winning special-effects visionaries at Industrial Light & Magic (ILM), a division of Lucasfilm, Ltd., Universal Pictures and acclaimed filmmakers Steven Spielberg, Colin Trevorrow and Frank Marshall.
The aesthetics of “Jurassic World—The Ride” will be dramatically enhanced welcoming guests to a reimagined space reflective of the JURASSIC WORLD films. In addition, there will be a fresh new entry statement, stonework landscaping and a contemporary redesign of the iconic JURASSIC WORLD gates, illuminated with billowing flames.
Engaging and interactive queue-line videos featuring facts and information about the dinosaurs within the ride will set the tone for the expedition ahead, as guests learn more about these imposing prehistoric creatures that first roamed the earth more than 65 million years ago.
Once aboard specially designed rafts, guests will navigate the lush environs of dense vegetation, traversing new areas besieged with towering dinosaurs meandering at just an arm’s length away from visitors. Encounters with such docile creatures as the Stegosaurus and Parasaurolophus will quickly turn awry as predatory Velociraptors and Dilophosaurus begin to wreak havoc, turning guests from spectators to prey. When the Tyrannosaurus rex begins to battle one of the attraction’s new ferocious dinosaurs, the rafts will spill down a treacherous 84-foot waterfall as the sole means of escape.
Located adjacent to the ride will be a new elaborately themed “Raptor Encounter” where Blue, the most beloved Velociraptor from the JURASSIC WORLD franchise, will engage guests in daring face-to-face encounters.
In addition, a new interactive “Dino Play” area will incorporate educational components within an inspired space where children of all ages can explore and excavate giant dinosaur fossils.
With so much to see and do at Universal Studios Hollywood, the new California Neighbor Pass invites guests to experience 175 days of fun for $149 when purchased online. Visit www.UniversalStudiosHollywood.com for more details. Blackout dates and restrictions apply.
More information is available at www.UniversalStudiosHollywood.com. Like Universal Studios Hollywood on Facebook and follow @UniStudios on Instagram and Twitter.
Universal Studios Hollywood is The Entertainment Capital of L.A. and includes a full-day, movie-based theme park and Studio Tour. As a leading global entertainment destination, Universal Studios Hollywood delivers highly themed immersive lands that translate to real-life interpretations of iconic movie and television shows. Attractions include “The Wizarding World of Harry Potter™” which features a bustling Hogsmeade village and such critically-acclaimed rides as “Harry Potter and the Forbidden Journey” and “Flight of the Hippogriff™”, and the highly-anticipated Summer opening of “Jurassic World—The Ride.” Other immersive lands include “Despicable Me Minion Mayhem” and “Super Silly Fun Land” as well as “Springfield,” hometown of America’s favorite TV family, located adjacent to the award-winning “The Simpsons Ride™” and DreamWorks Theatre featuring “Kung Fu Panda Adventure.” The world-renowned Studio Tour is Universal Studios Hollywood’s signature attraction, inviting guests behind-the-scenes of the world’s biggest and busiest movie and television production studio where they can also experience such thrill rides as “Fast & Furious—Supercharged” and “King Kong 360 3D.” The adjacent Universal CityWalkentertainment, shopping and dining complex also includes the all-new multi-million dollar, redesigned Universal CityWalk Cinema, featuring deluxe recliner seating in screening room quality theatres, and the “5 Towers” state-of-the-art outdoor concert stage.
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